Athleisure Booms the Global Market

• 02 May 2022
• Posted By : Admin
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Rising health and self-consciousness desire to lead active lifestyles and to appear fit, is encouraging consumers to incorporate sports and fitness activities into their daily routine. People require attire that is both comfortable and stylish. Athleisure is defined as a combination of athletic and casual leisure activities and thus, the sector is growing at a rapid pace.

Athleisure – Mobility

Fitness acceptance inflame the growth of the market

The growth of the athleisure market is growth of the fitness industry. Millennial with affinity for fitness and wellness have popularized clothing that is cool, effortless, and yet comfortable, for workouts as well as casual wear. Additionally, growth of boutique fitness clubs in the last couple of years has also resulted in proliferation of the athleisure market.

Availability of fitness and wellness centers within the work premises is encouraging sports loving employees to wear athleisure at work. This growing popularity is further anticipated to boost the demand for athleisure.

Athleisure Market – Analysis

On the basis of product type, the athleisure market can be divided into:

• Sneakers

• Joggers

• Leggings

• Hoodies

• Others

Athleisure has found its way into the daily leisurewear of influencers and celebrities and their followers and this has moved designers to start creating athleisure clothes. Brands are mostly offering Sportswear, Leisurewear, Casual wear, Athleisure, Track pants, Tracksuits, Polos, T-shirts etc.

Fashion is giving sportswear uplift while sportswear is giving functionality to fashion. On RR sportswear, comfort wear has seen a massive spike men’s T-shirts, shorts, track pants, athleisure etc. Our active wear products range from Leisurewear, Casual wear, Athleisure, Track pants, Tracksuits, Polos, T-shirts and jerseys among others from leading brands like Jockey, Max, Easy buy, Van Heusen, Marks & Spencer, adidas, Puma, ASICS, Allen Solly, UCB, all Plus Size, etc. starting at an affordable price. With an aim to make fashion more affordable and accessible to the larger customer base in smaller towns and cities, we continue to expand our value fashion portfolio, trending styles at affordable price points, thus catering to all the demands from our customers.

Leisurewear

While fashion trends are fast changing, every month, every year, athleisure is not a usual trend and is definitely not a short-term trend. Athleisure is sure to continue to dominate the fashion landscape in 2022 even as India as a country has a long way to go in order to fully explore the category and it’s potential. There are also a number of challenges on the way, including lack of awareness among consumer base, sourcing of raw materials, etc. Further, the Indian market is largely captured by overseas players like Nike, adidas, Reebok, Puma, etc.

Challenges aside, athleisure is the category to look out for right now given the current scenario wherein customers are likely to stay indoors with limited work and social interactions and are looking for stylish comfort wear that doubles up as their workout outfit too.

The report said that consumer wardrobe will continue to move towards more casual wear with a greater focus on athleisure.

Sportswear

The availability of sports apparel with enhanced properties such as moisture management, temperature control, and other performance-boosting characteristics that prevent discomfort and potential injury, has captured the interest of consumers, who have been observed to be willing to pay more for such additional benefits. RR Sportswear ensures the customer’s demand, which is the items, is sustainable, durable, and high-quality materials.

Just as athleisure, another fashion category that has registered huge demand in the wake of pandemic-infused lockdowns is sportswear. Consumers are largely looking for apparel such as t-shirts, track pants, tracksuits, polos and shorts, which are home essentials. Sports aesthetics have had enormous influence on fashion and styles over the years. Sports are the new buzzword of the fitness conscious world and sportswear is finding its way into our everyday clothing. Sportswear is simply exploding today! And much of this credit goes to celebrity culture, which promotes sportswear as a go-to-choice for everyday wear. PUMA has registered significant demand for athleisure, home fitness gear as well as workout gear like walking, jogging, gym, sport, game etc using polos, t-shirts, casual wear, tracksuits, track pants.

New Brands

As a whole, the sportswear market in India has traditionally been dominated by the global majors, aptly named the ‘Big Four’—Reebok, adidas, Nike and Puma. Most of these brands entered the country in the 1990s and in the years that followed established their presence through a flood of local franchisees. But, in the recent past, given the ardent inclination of consumers towards sports and sportswear in general, a slew of brands, both homegrown and foreign, have also mushroomed.

Value-added Athleisure

Higher brand and fashion awareness have led to a consumption environment that is much more aware and demanding. Increased options and retail accessibility have compelled brands to add differential innovations to their product portfolio.

“In attire, casual wear classes like athleisure witnessing important to fitness wants of customers. Role of the past media sources as an influencer got diminished during this class post-covid with social media and alternative online channels rising as dominant influence,” the report stated.